Top-level domain
.shop domains
Made for stores that sell online
.shop is a generic top-level domain built for online retail. The word does the work for you: a .shop address tells visitors they have landed on a place to browse and buy, which makes it a natural fit for storefronts, boutiques, makers, and direct-to-consumer brands. It launched in 2016 as a true generic TLD (operated by GMO Registry), so it is open to anyone with no eligibility rules and no industry restrictions. There is no special HTTPS-at-the-DNS-level requirement here, unlike .dev or .app, so setup behaves like any ordinary domain. The main trade-off is the same one every newer extension faces against .com: some shoppers still assume .com by default, and you may want to hold the matching .com to protect your brand or redirect type-in traffic. In exchange, .shop names are far more available, so a clear, memorable brand is realistic to register. Pricing varies by registrar. It works well for a focused catalog, a pop-up launch, or a campaign microsite where the extension itself signals commerce.
Live on .shop
Available .shop names
Browse by theme
thread
cobble
forge
linen
amber
FAQ
What does .shop mean or stand for?
It is a generic top-level domain that literally reads as the word shop, so it immediately signals a place to buy. It launched in 2016 and is open to anyone, with no industry or location restrictions.
Who is .shop best for?
Online stores, independent makers, boutiques, and direct-to-consumer brands where the address itself should say commerce. It also suits product launches and campaign sites that want a clear retail cue.
Is .shop a good fit compared to .com?
If you want a name that instantly reads as a store and you value getting the exact brand you want, .shop is strong. Many people still default to .com, so consider holding the matching .com as well if it is available.
How do I check if a specific .shop domain is available?
Search the exact name you have in mind on domainsearch.sh to see if that .shop domain is open right now. If it is taken, the tool surfaces close alternatives you can register instead.
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